On the contrary, if you look at a 12-month period for a tentpole event, you can also see what time you should publish a story. However, if you’re looking at the search interest an hour after major breaking news, you will get a more granular look at exactly what people are searching for. If you set your date parameter for the last 30 days for a keyword around an event that lasts a day, you will be wildly misled on what’s popular for the actual event. Choose either topics OR terms to compare interest. Remember: topics include all keywords around that topic, so it will always have higher interest over time. This will skew the comparison as they are measured differently. A few pro tips:Ĭhoose terms or topics, but don’t compare one of each. Google provides documentation on how to compare terms. By comparing terms, we can decide how to approach the journalism we’re creating – does it need to be a list? An FAQ? A detailed analysis? The goal with Google Trends, overall, is to give you insight into which keywords/topics people are interested in and if it’s substantial enough to warrant producing journalism around. Google Trends lends itself to a wealth of opportunities to enhance your strategy and approach new content ideas. The way you use Google Trends will entirely depend on your needs and your news SEO strategy. Audience editors can use these topics/queries to approach timely articles or explainers that give the most important information to the reader in a timely fashion. These keywords are rising in popularity because something has happened to make them of interest. Rising related topics/queries are great keywords for building out timely content. If the related query/topic is marked “breakout,” that means there was an over 5,000 per cent increase in search frequency, often because it is a new query or had very few, if any, searches beforehand. If the time period is the past 90 days, search frequency is relative to the time before that 90-day period. Rising related topics/queries have the biggest increase in search frequency compared to the previous time period and expressed as a percent. Then, link together topics that you write about that people are also interested in. Optimize your evergreen content for the most popular long-tail terms and build additional pieces of journalism around the most popular trends. Top related topics/terms are great keywords for looking at the consistency of traffic to content on this subject. A value of 100 on the scale is the most commonly searched topic/term, while a value of 50 is a topic searched half as often. Top related topics/terms show the most popular terms/topics overall on a relative scale of 0 to 100. By looking at only the search term, you are limiting the search to your chosen language. Topics also provide information for that group of terms in any language (for example: “maple leafs de toronto” in French would be included in the “Toronto Maple Leafs” topic). If you searched the topic, “Toronto Maple Leafs,” the Google Trends data will include all keyword data related to the Leafs – “maple leafs,” “nhl playoffs 2022,” “ leafs playoffs schedule ” and so on. It provides a picture of the topic in its entirety, including all related search terms.įor example, for the term “toronto maple leafs,” Google returns search interest trend for only that specific keyword. Topics, meanwhile, provide data on a collection of search terms related to the topic you’re researching. Your focus is narrow and granular on a single keyword. Search terms provide you data on the specific keyword you’re looking at in its native form, and will only show you the relative volume of that term. Google Trends gives you the option to define your analysis as search terms or topics, depending on your keyword research needs.
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